III EDITION IBIZA MICE SUMMIT

This year included a panel discussion that focused on the motor sector, a very prominent and attractive segment within the MICE industry, in addition the talks by Jorge Brown, president of the Global Institute for the Future of Tourism, and Raquel Frutos, expert in neuromarketing and her chat “Awaken the Wow effect of your brand.” She explained how CEOs can make consumers fall in love with Neuromarketing and “generate that WOW effect from the point of view of science.” But before all, even before the last attendee sat down, the Haka Maoris appeared in their attire, and performed a Haka to inject energy, motivate the attendees and charge their batteries for what would come next!

The Congress was also marked by a FAMTRIP where buyers from all over Europe, mainly French, English and German markets, visited venues and carried out various experiences to get to know our island first-hand.

The experiences were among others the IPAD RACE in Dalt Vila, the graffiti Flower Power, the Ibizan herbs workshop and the Haka to start the congress with a bang.

In short, a great display of experiences and emotions in a dream setting such as Ibiza.